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August 27, 2020

Every successful small business knows the value of a great reputation for quality customer service. In the highly competitive retail marketplace, customer experience often creates a stronger differentiation from your competition than product selection and even price. The checkout process is often overlooked in the context of customer experience. After all, the customer is already converted and waiting to hand over their payment, right? The reality is that the checkout process will remain in the customer’s consciousness as they leave your store and has a strong impact on their likelihood to become a return customer. Here are some...

August 16, 2017

The customer experience is what fuels business, and checkout is a make or break factor. It’s likely the last thing customers will experience before leaving your store, or the main interaction a customer has with your business online. It has the ability to make customers appreciate what a breeze the process was, or fill them with frustration and drive them to abandon the transaction. The process of checking out is so vital that you want to make sure it’s as efficient as possible in order to keep your customers satisfied. Here are a few tips to making this process easier for your customers. 

1. Accept All Payments

Paying comes much e...

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