August 27, 2020

Every successful small business knows the value of a great reputation for quality customer service. In the highly competitive retail marketplace, customer experience often creates a stronger differentiation from your competition than product selection and even price. The checkout process is often overlooked in the context of customer experience. After all, the customer is already converted and waiting to hand over their payment, right? The reality is that the checkout process will remain in the customer’s consciousness as they leave your store and has a strong impact on their likelihood to become a return customer. Here are some...

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