Today less and less consumers are carrying around cash or a checkbook, and more of them expect an increasingly convenient and frictionless customer experience. In order to stay current with the times and avoid losing customers to a lack of payment acceptance, considering credit card acceptance might be the best business decision you’ve made yet. So what comes along with taking credit cards for payment? A big reason a small business might be a bit wary about making the switch is that it costs money to accept credit cards. Nevertheless, once you do some math it will become increasingly clear that these costs can lead to greater profits as your business continues to grow.
Another less touched upon reason for accepting credit cards is it can legitimize your business. The simple fact that customers are trusting American Express, Visa, MasterCard, and Discover enough to carry their cards around in their wallet and use them to make purchases means that trust transfers over to your business when they see the stickers in your store and swipe their card on your terminal. This can be especially helpful for a company that’s just starting out and does not yet have name recognition.
If you’re still not convinced, the best way to decide is to let us give you a proposal of your own and see the potential for savings.
Ready to get started? Contact us today and we’ll help you find the best option for your business!