June 18, 2020

All types of restaurants are finding pay-at-the-table apps more popular as alternatives to traditional point of sale systems traditionally used to process card payments. Pay-at-the-table allows servers and customers to complete payment processing in a single trip to the table by the server with a tablet that contains the entire payment system. In this post, we will examine some of the pros and cons that restaurants find when investing in pay-at-the-table technology.

Pros

Increased Security

Customers enjoy a greater sense of security when they do not have to part with their card during the payment process. The restaurant industry has...

May 22, 2020

Efficient and cost-effective marketing is the lifeblood of many small businesses. Digital marketing should generate new business leads and also keep current customers engaged and returning. Email marketing has been around for some time and continues to produce strong results, and has moved beyond sales and promotions to involved strategies for providing useful content that attracts valuable customer attention. In this post, we’ll examine some of the most important benefits that email marketing currently provides to small businesses.

Targeted and Individualized Marketing

Maintaining a detailed email list with different variables all...

April 24, 2020

Seasonal demand is extremely important to many retail businesses. Products that enjoy increased demand during the warmer spring and summer months provide a huge revenue boost for many small businesses. Restaurants and food service businesses, clothing stores, and recreational equipment companies often see increased revenues through seasonal demand. Here are some tips for getting ready to reap the benefits provided by warm weather products.  

Keep a 12-Month Perspective

Businesses with seasonal peaks and valleys should keep a full-time focus on maximizing the value of their highest revenue months. Many businesses that have stro...

March 19, 2020

As digital technology continues to advance in amazing leaps and bounds, our financial lives become more streamlined and functional every day. Unfortunately, every new technology invites criminals to devise schemes to exploit developing systems. Businesses who accept and process payments through credit and debit cards are prime targets from modern-day fraudsters. Credit card companies will look to hold vendors responsible for illegal transactions that they accept when possible, and every company that accepts card payments should be on constant alert against scams and fraudulent transactions. The best defense against fraud and liab...

February 20, 2020

Cash only businesses were very common historically for most small retailers. The delay and expense in card processing and lower security than cash transactions long made the cost-benefit analysis cut against accepting cards for many vendors. The advances in card, smartphone, and card processing technology have changed the market considerably in recent years. In order to be competitive, many retailers find that they have to be responsive to their customers’ payment preferences. Many customers today carry little or no cash and expect to be able to present a card for virtually every purchase, no matter how large or small.

The traditi...

January 7, 2020

We are all familiar with our personal New Year’s resolutions and how beneficial they can be when we can stick to them. Your business can always use some inspiration to improve and you should consider some simple and effective resolutions that are great for a fresh start as the new year begins or at any time. Here are some ideas for things that can provide real improvements for your business.

Streamline Your Overhead and Watch Your Cash Flow Improve

Habits usually form more from routine than from conscious effort. Take the time to carefully analyze your monthly expenses and be sure that your business is not suffering from unnecessar...

December 5, 2019

The major merchant services company Square recently announced new pricing that is applicable to all customers as of November 1, 2019.

The most important update for companies that have small-ticket transactions on average is the change from a flat 2.75% fee for on-site tapped, dipped, or swiped card transactions to a 2.6% fee plus 10 cents per payment. 

Square has been a very popular merchant service company with many retail businesses because of its flat-rate processing charge. However, businesses with smaller average tickets will see a significant impact on their overall payment processing costs as a result of the pricing change....

November 14, 2019

Payment Card Industry (PCI) compliance is important whether your business consists of a single retail location accepting card payments or maintains multiple storefronts and eCommerce sites.  Any location or web presence where you have a credit card merchant account requires your careful attention to ensure PCI compliance. Every business that accepts credit card payments is expected to be PCI compliant.  Businesses that are not compliant can incur liabilities to card providers or face card company audits. PCI compliance is critical to your company’s reputation and ability to smoothly accept card payments.

What is PCI complianc...

October 10, 2019

Gift cards have recently become among the most requested and popular gifts for all occasions.  In addition to the traditional rush of gift-giving associated with the holiday season, gift cards have become go-to presents for birthdays, graduations, baby showers, and even weddings.  In addition to providing convenience and enjoyment to gift-givers and recipients, gift cards can also provide outstanding benefits to your business as well.

Gift Cards Build Brand Value and Awareness

Gift cards are an effective way to turn your existing customer base into active recruiters and marketers for your company.  Most of your happy customers...

September 20, 2019

Online shopping continues to grow in relation to brick and mortar sales, and customers today demand easy to use and safe payment methods when shopping online.  Your eCommerce store is only as strong as its ability to satisfy customer needs regarding easy payment options.  

Your eCommerce Store Must Have a Payment Gateway

Payment gateways are the different methods available for collecting payments from customers who make direct purchases from your eCommerce store website.  Payments are generally collected and managed on your site’s shopping cart page, and your payment gateway refers to the methods of payment that you accep...

August 19, 2019

Our clients have told us many stories over the years about some of the sales pitches they have been given about credit card processing fees.  Some companies promise rates of 1% and even less. Here’s why those promises are not real and how they can wind up costing you much more than an honest and transparent rate soon after the overblown promises evaporate.  We also want to show you what you can expect in return for a fair and transparent rate that you can depend on.  

Credit Card Processing Fees are Often Presented in Deceptive Ways

If you have shopped for credit card processing services for your brick and mortar ret...

July 22, 2019

Growth - every businesses goal. Small, Medium or Amazon-sized businesses all strive for continuous (quick) growth.  But, let's face it, it's not so simple. It takes hard work, creative thinking and action. This is a very exciting generation of business - there are hundreds of inspiring and motivating business success stories.  With new technology, endless marketing techniques, innovative scaling strategies, easier ways to diversify your client base - the list goes on.  We've put together 3 ways that could help grow your business fast - some of these options may require some business funding - but don't worry we have that covered...

July 12, 2019

So many of your have expressed interested in learning more about contactless payments (🎉 - yes, this would be a reason we would use this emoji internally!)

We created a simple guide to give you more information on contactless payments - how they work, how to accept them and critical in-store to-do's.

If you do not have a machine that accepts contactless payments - the first step would be to upgrade to a machine that accepts this payment type. If you have done this already that's a big ☑️off the to-do list already!

See our guide below or download it here.

June 29, 2019

There are more ways to accept a credit card now more than ever. For such a simple act - take payment, provide goods/services, receive payment in your bank account - there is actually a few layers of complexity to this routine task.

First, we need to consider, do you accept cards in person and/or not in person?

If you are actually seeing the credit card with your own two eyes at the point of sale - you are accepting cards in-person.  Part B to this equation - does the credit card have an EMV chip (or not) and/or does your customer prefer to pay with their phone - where they store their credit card information and/or ApplePay or...

June 14, 2019

Familiar with Cryptocurrency? This has been buzzing since the great Bitcoin spike (and fall) of 2017. Not familiar - Cryptocurrency is a digital currency built with cryptographic protocols that make transactions extremely secure.  It is a currency that is not controlled by any central authority, in fact, the decentralized way that cryptocurrency works allow everyone in the network to play a critical role in the transition of funds.

As a new(ish), tech-forward form of payment, we have taken a look to see how this currency will transition into the payment processing world.  Simply put - will all businesses eventually acc...

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