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April 13, 2016

If you look around you'll see reports about how the EMV liability shift back in October 2015 started to take the fraud trend to online transactions rather than card-present, in-store transactions. This is because the added security of the EMV chip makes it more difficult to steal credit card information during a “dipped” credit card transaction. And as we know crime is greatly based on convenience, fraudsters are more likely to start looking online to steal credit card information since keying in cards does not contain the same security measures as utilizing the EMV chip. 

It’s important to note that there really was no lag time b...

April 11, 2016

With the increased mobile browsing and spending we’ve seen lately, it might make it easy to conclude that brick-and-mortars is a dying breed. Yet when we take a closer look, it becomes fairly evident that that’s not nearly the case. What we can conclude from really analyzing spending patterns is that if anything, consumers are simply looking for a more personalized shopping experience. Someone may shop online and read reviews only to make their way to the store’s physical location for making their purchases. Since we have all the devices we would need to access the Internet and there’s a wealth of information regarding reviews an...

April 6, 2016

If you already have a brick-and- mortar business, you might be realizing that customers are increasingly relying on mobile devices to do their research and their shopping. While brick-and- mortars are certainly not dead, you may have decided that taking your business online is the next step if you’re looking to grow. Now you’re faced with how to get your online business up and running, and what products to put on there first. The best strategy in this process is following the Pareto Principle, where typically 80% of their sales are generated by about 20% of their products. Finding your best sellers is key to deciding what to worr...

April 4, 2016

If you accept credit cards at your business, then you probably get a monthly statement giving a summary of all of your transactions. Although some statements are more detailed than other, it can be very easy to get very confused looking at any statement.

Let’s go over the basics of how credit card processing works so you can feel confident you’re not falling victim to hidden fees:

There are a couple of different players in a credit card transaction, so let’s start from square one. When a customer is in your store or looking at your e-commerce website and decides they want to make a purchase, they either swipe their c...

March 30, 2016

Brick-and-mortar, mobile device, laptop, mail order, desktop, telephone order—we can conclude there are several channels available for businesses to take advantage of. Especially during a time like this where personal preferences are varied and some people would rather make a purchase from their couch while others want to physically see the product first. Preferences also may vary by person depending on the industry they are shopping in—someone may want to shop in-store for a new couch yet purchase books and movies from their couch at home. In order to cater to widespread customer preferences, having more than one way for custome...

March 28, 2016

Introducing New Customers—people like to listen to their friends and family members for recommendation on where to go to make purchases. The purchase of a gift card from someone who knows your business is a great way for them to refer you to one of their friends or family members. Alternatively, if someone knows their friend likes a certain store, they may take a trip there to check it out in order to purchase a gift card for their friend. Whether this occurs in a brick-and-mortar or through an e-commerce shop, the person is being exposed to your business, and this is a vital step in creating a sale.

Increasing Sales—this is occur...

March 23, 2016

You may have heard of or seen the different Clover™ terminals we offer - but do you know the best one for your business? Check out these quick explanations below:

  • Clover™ Station—this is the largest POS system Clover™ has to offer,and with good reason—it comes with a cash drawer and a receipt printer in addition to the monitor, so it is a good option not only for companies with high processing volumes, but a company that wants to be able to manage other aspects of their business all in one terminal, such as employees or inventory.

  • Clover™ Mini—the smaller version of the Clover™ Station, but you’re still able to manag...

March 21, 2016

The past couple of years have been claimed the year of mobile payments going into it, yet every time we’ve seen the following year outdo this claim. And 2016 is no different. Below you will find other ways to pay from your bank account without physically taking out a card to swipe, dip, or key in. There are several big players in mobile payments right now, and here we review what you need to know about each:

  • Apple Pay—for iOS users, you can upload all of your credit cards, store credit cards, and reward cards. When you go to make a purchase your credit card information is never shared nor stored on your device. Try this method...

March 16, 2016

You may be familiar with a PCI compliance fee (or sometimes called a non-compliance fee) associated with any merchant account you would sign up for. Unlike other services, this line item will not change depending on the type of package you get as it is essential for maintaining your merchant account. But when you pay this annual fee, what is it actually doing? First off, PCI stands for the Payment Card Industry, which sets a certain security standard that any merchant must be up-to-date with. Being PCI compliant would therefore apply to anyone that processes, stores, or transmits credit card information. If you have a merchant ID...

March 14, 2016

Today less and less consumers are carrying around cash or a checkbook, and more of them expect an increasingly convenient and frictionless customer experience. In order to stay current with the times and avoid losing customers to a lack of payment acceptance, considering credit card acceptance might be the best business decision you’ve made yet. So what comes along with taking credit cards for payment? A big reason a small business might be a bit wary about making the switch is that it costs money to accept credit cards. Nevertheless, once you do some math it will become increasingly clear that these costs can lead to greater pro...

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